Ms. Alissara Kulchaipanich (MUIC Class of 2012)
Ms. Alissara “Belle” Kulchaipanich graduated with a Bachelor of Business Administration degree major in Marketing from MUIC in 2012. After graduating, she joined the Management Trainee Program at L’Oreal Co. in Thailand for one year and was promoted as an Assistant Product Manager. She then went to New York University (NYU) where she graduated with a Master of Science Degree major in Integrated Marketing (Analytics Concentration). During her second year at NYU, she worked as an intern in multiple companies in New York City to learn more about the working culture in the US and hone her skill sets. After finishing her Master’s degree, she received a job offer from the New York Times, the world’s largest publishing company, in its New York headquarters as the manager for its marketing and campaign operations. Later, she won the Company Publisher’s Award in 2018 for introducing a complex pricing strategy of home delivery subscriptions. She currently works at Estee Lauder Co.’s headquarters as a Senior Manager, North America E-Commerce, M•A•C Cosmetics, leading its direct marketing channels strategy for e-commerce business in the American and Canadian markets. Her recent professional achievement was the successful launching and delivery with her team of give-back marketing campaigns to drive COVID-19 relief efforts. The campaign was able to donate 100% of sales of the company’s Glam lipsticks to local communities which have been affected by Covid-19. She led the communication strategy through direct marketing channels in the North American market to create awareness, drive purchases, and more importantly, encourage donations.